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For many of us, it’s hard to beat the excitement of your baby’s first holiday. They may not understand what all the celebration is about, but we’re pretty sure they know something special is going on – lights, sounds, smells, friends and family! At g we’re big fans of supporting small businesses and handmade makers. With that in mind, we’ve curated a list of our favorite gifts for your (or your favorite) little one.
Being a new parent can feel especially isolating. Babies are beautiful and wonderful and all, but they’re not big talkers, at least not early on. Thanks to social media, new parents can now connect with one another virtually to help with the isolation. But being social on social media and finding your tribe are not the same. The former is a placebo; the latter is the real medicine.
In 2006 one Indiana gMum named Brighid set out to find her tribe. She started a Yahoo chat group for fans and customers of gDiapers. The group was a magnet for like-minded moms and dads looking to connect. Over 5,000 messages were shared each month, covering topics from “Why do the gPants close around the back?” to “Any tips for increasing my milk supply?” The Yahoo group scratched the social itch that so many new parents were craving, and it set a precedent for finding new ways to connect online and in person.
You know how it goes: “It’s a small world after all.”
Except sometimes the world can seem especially big, particularly when you’re a tiny diaper company tucked away in the left coast of the United States. And though gDiapers as a company is still quite small (globally, we’re 20 people!) our goal — ridding the world of conventional disposables — is massive. But thanks to some incredible folks, it’s not insurmountable.
We learned early on that the gMums and gDads in our community were not only a passionate bunch, but incredibly talented as well. So it came as no surprise that we began to see our g take on new applications at the hands of gMums. At first, though we were ecstatic to see passion fused with creativity in the name of g, it was a bit of a head-scratcher. How does a company retain its branding and also support the fans who have infused the brand with their own whimsy and talent? For a tiny company trying to leave its mark, this was a problem of the prettiest kind. We looked for examples from other brands but couldn’t find any who faced a similar puzzler so we worked together with our gMums to create an upcycling program, a way to officially authorize and support gMums’ creative modifications to the product.
Imagine this. You have a new company. Cool product, but limited budget, naturally. You swallow hard and fork over the money to pay for a booth at a tradeshow in San Francisco. Three employees fly down to tend the booth. Then two fall ill. The one still standing has only one tradeshow under her belt and can’t work a booth for 3 days on her own. You send out a plea to your small customer list, “Help!”
And you get a reply:
“Well … I’m in Pasadena, but I’m free this weekend, as long as I can bring my baby. But I’d love to help.”
What if there was a virtual line out the door for Giving Tuesday? What if it the social media and advertising activity for giving was on par with the activity for buying? As the saying goes, if you can dream it, it can happen. Join us this giving season and let’s make the dream happen.
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It's the most wonderful time to start up or stock up!
Code: 25CHEERS
Ends 12/2
Sign up for joy-filled news, including sales and new arrivals. Because changing diapers can change our world.
Sign up for joy-filled news, including sales and new arrivals. Because changing diapers can change our world.
gHQ will be closed 3/27-3/31. All regular orders placed during those dates will be shipped out on 4/02 (Autoship orders will still ship on time).
With the gNappies autoship program, you get our disposable inserts delivered to your door in the quantity you want, at the frequency you want, saving 10% every time.
So now you're set. You'll get your first order right away. And then you'll get your next order when it's scheduled. Your card will be charged when each subsequent order is automagically placed.
