The next step: Diverting diapers from landfill for good

March 20, 2018

gDiapers - The world’s first flushable diaper

Kim and Jason Graham-Nye are the parents and entrepreneurs behind gDiapers. From the moment they learned of the devastating impact disposable diapers have on our planet, they have been re-inventing the disposable diaper market across the globe.

In 2004 Kim and Jason moved their family from their home in Sydney Australia to the USA to launch gDiapers – the world’s first flushable diaper.

The company offered the first new innovation in disposable diapers in over 40 years – and their two part system created an entirely new category of hybrid diapers.

The world’s only Cradle to Cradle certified Diaper

Thirteen years later, gDiapers is still the only diaper in the world that can be home composted (wet inserts only) and boasts the prestigious Cradle to Cradle Certification – ensuring all ingredients in the product get reabsorbed back into nature in a neutral or beneficial way.

Diverting diapers from landfill for good

The mission continues. Over the last decade, Kim and Jason have watched the sustainable consumer goods category fizzle and relegated to only those who can afford to be green. They knew gDiapers’ next innovation had to be more cost competitive. If they were to truly have an impact, they needed a diaper every parent could afford. One day Jason asked “what would we have to do to give gDiapers away for free?” The answer was simple: the waste would need to be more valuable than the diapers. This one insight changed the course for gDiapers.

The Next generation of g’s - The world’s first renewable diaper

Transforming premium diapers into rich compost and avoiding landfill was no longer enough. They needed to follow Circular Economy Design principles where the used product could be collected, and transformed into an ingredient for something much more valuable: eliminating the very concept of waste.

In short, they needed to make their diapers renewable

Enter gCycle, the world’s first renewable diaper solution. The patented petrochemical plastic-free diapers will be delivered, collected, and most importantly, safely regenerated into valuable resources like soil, power and fuel.

Through the Ellen MacArthur Foundation and the Circular Economy 100 gCycle is conducting a Co-Project to launch the full gCycle solution with 20 daycare centers in the UK in 2018. The Co-Project will be testing various conversion technologies with the aim of maximizing the value of the waste: the higher the waste value, the cheaper the diapers will be.

If successful, gCycle will disrupt the $20 billion global diaper market, the waste industry, the energy sector and have a massive positive impact on our precious planet. From refugee centers that could use dirty diapers to power gas cooking stoves, to hospitals that could convert diaper waste into electricity, waste to resource fundamentally changes the game.

gCycle is creating a world where diapers will shift from oil based to renewable based; from landfill bound to resource generation; and from a burden on our children to an inspiration in how to re-imagine consumer goods in a circular economy. And if Jason and Kim get their way, these renewable diapers will eventually be free.

Join us!

Kim and Jason know its takes a village to make progress, which is why they want to invite you, our gDiapers community to join the gCycle Pioneer Program. A tribe of parents, innovators, disruptors, circular economy enthusiasts, environmentalists, movers and shakers, and all round cool people who are passionate about diverting diapers from landfill for good.

To join is easy, just click here and provide your email.